Tidningen Forbes brukar varje lista de artister som dragit in mest pengar i branschen, där Jay Z, Diddy och Dr Dre ofta står i en klass för sig. I ett försök att sätta strålkastaren på de unga nykomlingarna i branschen har tidningen i sin nya lista “30 under 30” försökt uppmärksamma ett antal artister som utmärker sig på olika sätt. I artikeln listar Forbes framförallt Drake, J.Cole och Kendrick Lamar men nämner även Macklemore och Wiz Khalifa.

J.Cole

“Jay Z’s first signing at Roc Nation is now a Hip Hop force in his own right. Sophomore album Born Sinner debuted at #2 on the charts with sales of 297,000, nearly matching Kanye West’s Yeezus. Now grossing six figures per night on his world tour, Cole is here to stay.”

Drake

“The former Degrassi star has pulled in over $30 million in the past two years, boosted by live shows and endorsements with the likes of Sprite and Kodak, Look for him to build on that with his latest arena tour in support of new album Nothing Was The Same.”

Kendrick Lamar

“Dr. Dre’s latest protégé earned $9 million last year after releasing smash hit good kid, m.A.A.d city and playing over 100 live shows. Better yet: he earned seven Grammy nominations, more than any other artist besides Jay Z.”

Läs artikeln i sin helhet via Forbes.com