Efter tretton års verksamhet har Umeåbaserade T-post tagit det tillbaka till rötterna igen. Nyligen kom t-shirt #133 och genom åren har T-post haft prenumeranter som Jay Z och Banksy och gjort samarbeten med Alife, Staple och profiler som HAZE och Ricky Powell samt svenska Random Bastards bland många fler.
Nu har det unika svenska streetwearmärket avslutat alla retail-samarbeten och även stängt sin egen online-shop. Grundaren Peter Lundgren beskriver bakgrunden till beslutet (läs nedan i sin helhet; “The NYC Incident”):
“Känns som att vi tappat bort oss i all hets att försöka tillfredsställa allas behov, och helt glömt bort vad vi egentligen är. En produkt som inte är för alla.”
Från och med nu så kan man bara få tag på T-post-plagg genom att vara T-post-prenumerant. Som prenumerant får hen dock tillgång till en Subscriber Shop där det går att köpa alla äldre tröjor, hoodies och crews till 40% rabatt.
Mer info via hemsidan: www.tpostmag.com
Se ett videoklipp nedan, i regi av Knotan, som T-post skapat för att visa var verksamheten står just nu:
“The NYC incident
I can’t believe that it’s been more than a decade since our heated discussion about whether or not the traditional magazine could be given a new life or not if combined with smething completely different. A discussion that resulted in the release of T-post, the world’s first lifestyle magazine printed on a T-shirt one month later.
Looking back now it’s hard to say that one thing stood out from the other. But I can’t help realizing that if I’ve kept something going for more than 13 years, I’ve must have made it, right? In this day and age when everything changes so fast, can you ever know? Probably not. But, what you can get is small epiphanies that will let you know that you’re on the right path.
This happened a few years back when T-post just started to spread outside of Sweden. I was visiting New York City for the first time. A city I’ve now come to fall in love with and try to re-visit as often as I can, not only to work with a lot of amazing people, but also to get inspiration by the cradle of streetwear. Anyway, the first time I was there, as most people that goes there for the first time, I was overblown by the size of everything. Instead of visiting all the cool places that I’d mapped out, I found myself walking around Manhattan for 10 hours a day, 7 days straight, mainly just trying ta take it all in. Walking home, the last day alongside Broadway, which basically where the only street I knew for sure would take me back to my hotel, I found myself on a collision course with a guy wearing T-post issue 25: The Medium Is The Message! I just froze, and stared (and probably pointed too). The guy I was facing must have thought I was some mental case wanting to steel his wallet or something since he walked in a wide circle around me, making sure I never got within an arms length from him. Mental case or not, up until now I’d never really realized that any- body besides my closest friends where actually wearing T-post in real life. I knew that by know we where starting to get subscribers all over, so it might seem lightly that I would run in to one sooner or later. But to me, it wasn’t at all. To see a guy wearing a shirt that I’ve made, in a city so far from home that I’ve just come to fall in love with, was nothing short of mind-blowing to me. Obviously this is not by any means a sign that you’ve made it in any way, and was probably just a big fluke, but it sure was an epiphany I’ll carry with me for the rest of my life..”
Peter Lundgren, Founder of T-post®
