Under onsdagskvällen lanserade adidas en ny sneakermodell i samarbete med Pusha T. Den nya “EQT King Push” kommer i en ljusgrå färg med Boost-teknologi och EQT-siluett. Fotografen Ari Marcopoulos kommenterar fotosessionen med Pusha inför lanseringen:

“I wanted to do something simple and authentic but unique,” said Marcopoulus in explaining his creative process. “The process of shooting 8×10 photography is analog. What’s great about it is that you become very focused. It’s slow as opposed to smaller cameras where you can take many photos and choose later. 8×10 is very much editing on the spot. It forces the subject and photographer to collaborate and seize the moments that are most essential to the story. It really becomes a collaboration between subject and photographer. It takes concentration from both and that often results into an image unlike any other. It’s a zen-like experience.”

Skon släppas 3:e december via Adidas.com och via utvalda butiker.