Vans presenterar denna vecka en ny kampanj där den prisade brittiska rapparen och skådespelaren Little Simz syns med Beatrice Domond, Felipe Nunes, Irene Kim, Cocona Hiraka, Arthur Bray och Salome Agbaroji – som alla ska manifestera olika mått av självförverkligande. I kampanjbeskrivningen står att läsa:

“…showcase how they bring their own distinctive style to each part of their lives and creative processes. From the way we skate, to the way we dress, our individual style is an essential element of who we are. It’s the unique way we express ourselves in anything we do.”

Lanseringen kretsar kring Knu Skool-sneakern som finns tillgäng via Vans.eu och Little Simz säger vidare:

“Style to me is your source, your taste, your identity. When I think of my style, fashion, and music, I believe it makes me who I am. Simz the person, Simz the artist. It’s very reflective of my character and what I’m into. To be honest, I don’t really think it’s what you do, it’s how you do it.”