"The ultimate unity of fashion and sport."

Lacoste lanserar i dagarna en pre-launch av den nya skomodellen The L003 Active Runway, en vidareutveckling av L003 Runway som lanserades redan till S/S 22. Den nya modellen beskrivs vara den perfekta symbiosen mellan mode och sport.

“A daring shape, inspired by the boundary-break shoes on the runway at Lacoste’s fashion show, the L003 Active Runway twists high fashion aesthetics with sport codes. The L003 Active Runway is a tribute to mixing; it is utterly new yet instantly familiar.

The L003 Active Runway brings raw creativity and tennis history to the streets, allowing the wearer to be on the move while looking ahead of the curve.

It is an ode to the pioneering spirit of Rene Lacoste, and also, a tribute to the future.

It is driven by the bravery to rule break, and, simultaneously, by knowledge and respect; before you change the game, you need to play it.”

För kampanjen har Lacoste anlitat r&b-sångerskan Ella Mai och beskriver hennes artisteri:

“..a revelation for RnB who has built on the great voices of RnB and is now imposing her style.”

L003 Active Runway lanserar exklusivt i en pre-launch i Europa, USA, KIna, Korea och Japan från 5 oktober 2022 på Lacoste.com.

 

Foto: Lacoste