“The Movement. The Energy. In Denim. ON FORM.”

Burna Boy har firat stora framgångar världen över under de senaste åren. Nu inleder han samarbete med det nederländska klädmärket G-Star RAW för deras vår/sommarkampanj för 2024. I en kampanjvideo regisserad av Dave Meyers syns Burna Boy posera i den nya kollektionen till låten “On Form”. Gwenda van Vliet, CMO på G-star, säger i ett pressmeddelande:

“We are proud to continue our legacy in working with the world’s biggest inspirational icons. Burna Boy is one of the most innovative artists of our time and the embodiment of today’s youth culture, challenging the norm in both style and music, which is very close to our heart.”

Vidare berättar Burna Boy själv om samarbetet:

“Denim isn’t just fabric; it’s an extension of who I am. Like my music, it’s personal, a dialogue between me and myself. Every stitch, every fade tells a story. G-STAR gets that. They’re not about following trends; they’re about challenging norms, just like me. Our connection goes beyond fashion; it’s about pushing boundaries and embracing authenticity. So, why not ride the wave with G-STAR? It’s a match made in denim heaven.”

G-STAR RAW lanserar sin SS24-kollektion 19 februari 2024.